Post by account_disabled on Dec 26, 2023 1:59:41 GMT -5
Daniel Godoy , until now SWE Total Media Foods Manager (Total Connections Planning) at PepsiCo , has said goodbye to the company after 10 years. The departure of this professional, a leader in the Digital and Media sector in Spain, comes after a restructuring carried out by PepsiCo, as MarketingDirecto.com has been able to confirm from the professional. Before the position he held since last July, he was Head of Digital South West Europe (2015-2020) and Beverage Digital & Media Manager (2011 to 2015) at PepsiCo. Daniel Godoy previously worked at L'Oréal , a company where he spent five years and where he held the position of New Media Manager. During his extensive career, Godoy has had the opportunity to work with renowned partners such as Google, Amazon, Facebook, Twitter, TikTok, Spotify and IAB, among others, as well as with media agencies and creative agencies , creating solid connections and solutions. After this decade at PepsiCo, Daniel Godoy begins a new stage.
The pandemic has caused all or almost all businesses to accelerate the digitalization of their companies. This has also had a positive effect on society, almost all of us have had to trust more in technology and without Phone Number List realizing it we have done a master's degree to become 'Digital Natives'," he tells MarketingDirecto.com . «It is a good time for the Digital sector and I will love to continue developing global brands and/or work for large technology brands . Everything is still to be created and this is just the beginning of extreme digitalization and I certainly want to continue contributing and facilitating this process," he says. Milestones achieved during your career at PepsiCo Daniel Godoy has been in charge of developing PepsiCo's digital department from scratch . The professional joined the company as the first digital expert with the aim of accelerating the digital footprint of PepsiCo brands in Spain.
He has been responsible for designing and creating a department of more than eight experts in different digital disciplines, and for the creation of the Digital HUB for SWE , a place where they monitor and optimize the Data-Digital strategy in South West Europe. Daniel Godoy has tested different DSPs, tradders, publishers, among others, to optimize the impact of consumer-focused audiences. Likewise, he has designed pioneering strategies related to gaming and eSports , an area in which brands like Doritos are a reference for Generation Z. Among the campaigns launched in recent years, the Pepsi MAX banner stands out as a response to Coca-Cola at Christmas 2019, which quickly went viral on social networks. On the other hand, Daniel Godoy has been the promoter of multiple A/B tests through partners, formats, placements and purchasing models, among others.
The pandemic has caused all or almost all businesses to accelerate the digitalization of their companies. This has also had a positive effect on society, almost all of us have had to trust more in technology and without Phone Number List realizing it we have done a master's degree to become 'Digital Natives'," he tells MarketingDirecto.com . «It is a good time for the Digital sector and I will love to continue developing global brands and/or work for large technology brands . Everything is still to be created and this is just the beginning of extreme digitalization and I certainly want to continue contributing and facilitating this process," he says. Milestones achieved during your career at PepsiCo Daniel Godoy has been in charge of developing PepsiCo's digital department from scratch . The professional joined the company as the first digital expert with the aim of accelerating the digital footprint of PepsiCo brands in Spain.
He has been responsible for designing and creating a department of more than eight experts in different digital disciplines, and for the creation of the Digital HUB for SWE , a place where they monitor and optimize the Data-Digital strategy in South West Europe. Daniel Godoy has tested different DSPs, tradders, publishers, among others, to optimize the impact of consumer-focused audiences. Likewise, he has designed pioneering strategies related to gaming and eSports , an area in which brands like Doritos are a reference for Generation Z. Among the campaigns launched in recent years, the Pepsi MAX banner stands out as a response to Coca-Cola at Christmas 2019, which quickly went viral on social networks. On the other hand, Daniel Godoy has been the promoter of multiple A/B tests through partners, formats, placements and purchasing models, among others.